Zaku Inc. Ny Maha-Orinasa nataon'i Nobuya Hayasaka

Ny endrika Zaku Inc. Ny Maha-Orinasa nataon'i Nobuya Hayasaka dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2022

Zaku Inc. Ny Maha-Orinasa

nataon'i Nobuya Hayasaka

Mpanjifa: Arica Design Inc

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

43,224

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #127734

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Zaku Inc. Ny Maha-Orinasa

Misy dikany roa io marika io. Io no anaran'ny orinasa sy ny teny filamatra orinasa. Izy io dia ahitana typography amin'ny litera kanji japoney, izay mamaky zaku amin'ny anaran'ny orinasa. Ny kanji koa dia ahitana ny dikan'ny hoe mamorona. Ny Silhouette an'ny tanan'i Good's dia miforona amin'ny fampiasana an'io toetra io, izay midika hoe mamorona. Amin'izany fomba izany dia aseho amin'ny marika tokana ny teny filamatra an'ny orinasa "Creating Good". Ny marika famantarana dia maneho ny fanoloran-tenan'ny orinasa amin'ny famoronana Tsara eto amin'izao tontolo izao amin'ny alàlan'ny fepetra famoronana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Zaku Inc. Ny Maha-Orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zaku Inc. Ny Maha-Orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zaku Inc. Ny Maha-Orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Refy & Fonosana: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Marika: Typography, Logos, Symbols, Corporate Identity, Logotypes
Teknolojia Famokarana: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Fanamby Endrika: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Fikarohana: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Aingam-panahy: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Faharetan'ny Tetikasa: It opened in Japan in March 2021.
Fizotr'asa: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Mpikambana ao amin'ny Ekipa: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki