Bay Fivarotana Antsinjarany Kosmetika by SIG Design

Bay Fivarotana Antsinjarany Kosmetika by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VyAnatiny· 2022

Bay Fivarotana Antsinjarany Kosmetika

by SIG Design

Client: Sephora

A' Design Award Vy Winner in Anatiny Category

10,229

Verified Award Winner

Verify Award Status for #127738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bay Fivarotana Antsinjarany Kosmetika

Ny tsipika mainty sy fotsy malaza amin'ny Sephora dia nampiasaina ho fifantohana hita maso mba hitarihana ny fizotry ny olona sy hitondra traikefa mpanjifa tsara kokoa. Ny illusion optika sy ny firafitry ny onjam-pandrefesana dia mamorona helodrano Sephora, izay miteraka traikefa hita maso hafa. Ny tsipika eo amin'ny tsanganana mainty sy fotsy dia miitatra mankany amin'ny ati-trano, ka mamorona torolalana hita maso voajanahary.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Bay Fivarotana Antsinjarany Kosmetika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Bay Fivarotana Antsinjarany Kosmetika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Bay Fivarotana Antsinjarany Kosmetika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang