Naive Blue Lab Toerana Fitifirana Sary by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.
VarahinaAnatiny· 2022
Naive Blue Lab Toerana Fitifirana Sary
by SIG Design
Client: Naive Blue
A' Design Award Varahina Winner in Anatiny Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Toerana Fitifirana Sary
Naive Blue Lab no habaka traikefa vaovao navoakan'ny Naive Blue, marika manome serivisy fitifirana sary. Ny faritra manana fiasa samihafa dia miavaka amin'ny loko, ka ny habaka tsirairay dia manana fahaleovan-tena sy flexibility, ary maneho ny fahatsapana madio sy matihanina amin'ny laboratoara. Be dia be ny antsipirian'ny Settings sy fitaovana tsara tarehy, mba hanatsarana ny kalitaon'ny habaka. Amin'ny alàlan'ny fisehon'ny nosy sy ny hetsika boribory, miaraka amin'ny fampirantiana misokatra sy maimaim-poana, dia mitondra traikefa eny amin'ny habakabaka ny mpanjifa.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Naive Blue Lab Toerana Fitifirana Sary, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Naive Blue Lab Toerana Fitifirana Sary. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Naive Blue Lab Toerana Fitifirana Sary dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director:Ray Lee
Interior design:Xiaojuan Gu, Sheng Ye
Graphic design:cheeer studio
Rendering:Sheng Ye
Project management:Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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