Fantasy Factory Fivarotana Antsinjarany by SIG Design

Fantasy Factory Fivarotana Antsinjarany by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolamenaAnatiny· 2022

Fantasy Factory Fivarotana Antsinjarany

by SIG Design

Client: Nayuki

A' Design Award Volamena Winner in Anatiny Category

32,419

Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Fivarotana Antsinjarany

Ny orinasa fantasy miaraka amin'ny fandrahoan-tsakafo eny an-toerana ho toeram-pivarotana fototra, dia mampiditra ny dite, ny antsinjarany, ny fanomezana IP, ary ny sehatry ny bar mba hamoronana fivarotana orinasa marobe. Ny hevitra famolavolana FTY dia nalaina tao amin'ny Factory. F dia midika hoe Fair. Ho an'ny fikorianan'ny olona maro sy ny sokajy vokatra manankarena, ny habaka dia nomanina ho toy ny tsena. T dia midika hoe Time. Ny lokon'ny fivarotana dia nalaina avy amin'ny fiovan'ny lokon'ny lanitra, midika hoe fiovan'ny andro iray. Y dia manondro Anao (mpanjifa). Ny anao samihafa ao amin'ny fitaratra dia miitatra amin'ny fitaovana ifandrimbonana marobe.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Fantasy Factory Fivarotana Antsinjarany, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Fantasy Factory Fivarotana Antsinjarany izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Fantasy Factory Fivarotana Antsinjarany dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019