Blue Frog Bar Sy Trano Fisakafoanana by SIG Design

Blue Frog Bar Sy Trano Fisakafoanana by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VyAnatiny· 2022

Blue Frog Bar Sy Trano Fisakafoanana

by SIG Design

Client: Blue Frog

A' Design Award Vy Winner in Anatiny Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar Sy Trano Fisakafoanana

Ny Blue Frog dia manome sakafo natono sy cocktails. Ny famolavolana dia takiana mba hampisehoana ireo endri-kolontsaina Amerikana maoderina. Mba hamoronana toerana malalaka sy malalaka hihaonana amin'ny toe-javatra sosialy samihafa, dia afaka manana traikefa fisakafoanana mahafinaritra ny mpanjifa. Mitondra fientanentanana sy fanamby ho an'ny mpanjifa ny kolontsaina tifitra 100 tokana. Noho izany, ny bara no ivon'ny maso hampita ny fientanentanana amin'ny habaka manontolo. Ny fitaovana isan-karazany, ny endrika maro sosona ary ny haingon-kanto dia raisina mba hamoronana toerana avo lenta.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Blue Frog Bar Sy Trano Fisakafoanana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Blue Frog Bar Sy Trano Fisakafoanana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Blue Frog Bar Sy Trano Fisakafoanana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing