Loacker Rebrand Fonosana Sakafo nataon'i Marco Ventrice

Ny endrika Loacker Rebrand Fonosana Sakafo nataon'i Marco Ventrice dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Loacker Rebrand Fonosana Sakafo

nataon'i Marco Ventrice

Mpanjifa: Spider

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

32,520

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #127989

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Loacker Rebrand Fonosana Sakafo

Loacker Rebrand dia rafitra fonosana sy famantarana marika noforonina ho an'ny orinasan-tsakafo manan-tantara malaza amin'ny wafer sy vokatra sôkôla. Ny logo dia miendrika akanjo-mpiadiana izay ahitana ny Tendrombohitra Sciliar, fanondroana ny anaram-pianakaviana, ny fakany ary ny natiora manodidina. Ny fianakaviam-bokatra tsirairay dia aseho miaraka amin'ny famaritana mazava momba ny fomba fahandroana sy ny akora. Ny ambaratongan'ny singa amin'ny fonosana dia namboarina indray ary tena marina ny sarin'ny vokatra. Misy kaody eo amin'ny lamosin'ny fonosana tsirairay izay mifandray amin'ny fanazavana fanampiny momba ny marika sy ny zavatra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Loacker Rebrand Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Loacker Rebrand Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Loacker Rebrand Fonosana Sakafo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Refy & Fonosana: different sizes
Marika: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknolojia Famokarana: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Fanamby Endrika: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Fikarohana: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Aingam-panahy: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Faharetan'ny Tetikasa: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fizotr'asa: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Mpikambana ao amin'ny Ekipa: Spider Adv, Loacker Team
Loharanon-tsary: All food images were realized featuring studio PiùLuce.