The Heaven Lost Fonosana Labozia by Chan Yiu Chung

The Heaven Lost Fonosana Labozia by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

The Heaven Lost Fonosana Labozia

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #128131

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Heaven Lost Fonosana Labozia

Ny Heaven Lost dia boaty fonosana natao ho an'ny labozia misy manitra. Ny lohahevitra an-tsary dia nalaina inspirasiona avy amin'ny angano grika-romanina eoropeana ary maneho andriamanitra mitady zavatra very avy any an-danitra. Ny sary voasokitra an-tanana dia mitohy manerana ny lafiny efatra amin'ny boaty, ka mahatonga endrika efa ela ary manasa ny mpanjifa hamadika ny boaty. Ny fanontana mainty sy fotsy dia mampitazona ny endrika madio sy tsotra. Ny firafitry ny boaty dia tsotra, misy sarony ambony sy ambany, mira 83 mm ny sakany, 83 mm ny halaliny ary 102 mm ny hahavony. Ny boaty dia vita amin'ny taratasy Munken Lynx 240gsm, taratasy tsy voapenta ary maharitra amin'ny tontolo iainana, miloko fotsy voajanahary.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana The Heaven Lost Fonosana Labozia, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana The Heaven Lost Fonosana Labozia. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana The Heaven Lost Fonosana Labozia dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021