Secret Exhibition Efitrano Fampiratiana Entana by Yuan Jiang and Chen Song

Secret Exhibition Efitrano Fampiratiana Entana by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VyAnatiny· 2022

Secret Exhibition Efitrano Fampiratiana Entana

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award Vy Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Efitrano Fampiratiana Entana

Ny "Secret Exhibition" dia efitrano fampiratiana entana noforonina ho an'ny National Museum of China. Ny habaka 460 metatra toradroa dia mampitambatra ny zavakanto nomerika sy ny hakanto sinoa nolovaina. Ireo tsangambato toy ny nosy misy endrika mikoriana dia maneho vokatra ara-kolotsaina sy famoronana, ka ny mpitsidika dia mitety ny entana toy ny fampiratiana fa tsy toy ny fivarotana. Misy sehatra multimedia natao manokana izay mampitohy ny sehatra ara-batana amin'ny tarehin-tsehatra virtoaly, ary misy fandaharana augmented reality manampy sokajy nomerika mifanandrify. Fitaovana fito voafantina no nahatonga fikoriana toy ny renirano misy litera sinoa aseho amin'ny efijery.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Secret Exhibition Efitrano Fampiratiana Entana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Secret Exhibition Efitrano Fampiratiana Entana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Secret Exhibition Efitrano Fampiratiana Entana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai