YaBloom Famonosana by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2022

YaBloom Famonosana

by Antonia Skaraki

Client: YaBloom

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner
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Colors

The Design

About YaBloom Famonosana

Manova ny fisotroana rano ho traikefa mahaliana sy manan-tsiro fa tsy fanao mahatsemboka. Zava-pisotro vaovao mahasalama izay mamaritra tsara ny foto-kevitra tsotra momba ny rano misy tsiro. Ny fitambaran'ny loko mamirapiratra sy ny endrika mitovitovy amin'ny rano dia manamafy ny foto-kevitry ny tsiro sy ny famelombelomana. Mandritra izany ny hevi-kevitry ny fahasalamana sy ny fahatanorena dia aseho mazava manerana ny famolavolana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana YaBloom Famonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana YaBloom Famonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana YaBloom Famonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging: Resealable doypack, height 150mm x width 90mm.
Tags: water, flavour, natural, healthy, taste, infusion, bloom
Production Technology: Craft paper, and plastic film.
Design Challenge: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration: The project started on March 2021 and ended on July 2021
Operation Flow: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris