Shuanghui Rebrand Fonction Principale: Fonosana Saosisy nataon'i Tiger Pan

Ny endrika Shuanghui Rebrand Fonction Principale: Fonosana Saosisy nataon'i Tiger Pan dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2022

Shuanghui Rebrand Fonction Principale: Fonosana Saosisy

nataon'i Tiger Pan

Mpanjifa: Shuanghui Group

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

16,948

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #130897

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Shuanghui Rebrand Fonction Principale: Fonosana Saosisy

Book Text: Ny Shuanghui Rebrand dia famolavolana fonosana ho an'ny vokatra hena kisoa masaka amidy any Shina. Ny famerenam-bolavola dia mitazona ny singa fototry ny marika ary manolo ny sary pixelated amin'ny sary jeometrika, mba ho azo fantarina avy lavitra ny fonosana. Ny fahitana ny vokatra amin'ny lafiny samihafa sy fitambarana samihafa dia natao tsotra ho endrika boribory. Vondrona telo misy loko mamiratra no manavaka ny tsiro samihafa. Ny lamina fampahalalana mazava sy ny rafi-tsokajy iray tokana dia manampy ny mpividy hahita haingana ny entana ilainy. Ny endri-tsoratra vaovaon'ny marika dia manaraka fiendrika arka malefaka.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Shuanghui Rebrand Fonction Principale: Fonosana Saosisy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Shuanghui Rebrand Fonction Principale: Fonosana Saosisy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Shuanghui Rebrand Fonction Principale: Fonosana Saosisy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Refy & Fonosana: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Marika: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknolojia Famokarana: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Fanamby Endrika: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Fikarohana: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Aingam-panahy: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Faharetan'ny Tetikasa: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Fizotr'asa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Mpikambana ao amin'ny Ekipa: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Loharanon-tsary: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu