Volamena Fanabeazana · 2022
Science is O2 Boky Fianarana An-tsekoly
by Jaehun Kim
- A' Design Award Volamena 2022 in Fanabeazana
- CLIENT: Visang
- Estimated Number of Design Views: 110,470
- Verification code 45FC1906D7 · Verify this award
Colors
About Science is O2 Boky Fianarana An-tsekoly
Ny Science is O2 dia andiana boky fianarana siansa an-tsekoly ho an'ny mpianatra ambaratonga voalohany, ambaratonga faharoa ary lise. Ny fonony tsirairay dia misy kaody QR miendrika lakile izay mampifandray amin'ny fampahalalana momba ny boky, ny fampiroboroboana ary ny horonan-tsary siantifika. Misy kaody QR fanampiny apetraka eo akaikin'ny singa lehibe ao anatin'ny boky, izay manome fidirana amin'ny horonan-tsary fanandramana sy fanontaniana fanampiny. Ny fandrakofana matte, ny sary epoxy ary ny famaranana mamirapiratra dia miteraka endrika velona sy somary telo refy. Boribory ny zorony mba ho azo antoka kokoa ny fitazonana azy, ary ny rohy nomerika dia manitatra ny fianarana mihoatra ny pejy vita pirinty.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Science is O2 Boky Fianarana An-tsekoly, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Science is O2 Boky Fianarana An-tsekoly izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Science is O2 Boky Fianarana An-tsekoly dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Image Credits
- Visang Creative Design Lab, 20121
