Xiaofengtan Liquor Fonosana Toaka by Zhu Hai and Fang Jian

Xiaofengtan Liquor Fonosana Toaka by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Xiaofengtan Liquor Fonosana Toaka

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award Varahina Winner in Fonosana Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Fonosana Toaka

Ny Xiaofengtan dia fonosana ho an'ny toaka sinoa avo lenta. Ny endriky ny tavoahangy dia avy amin'ireo siny tany nendasina nampiasaina nentim-paharazana any Shina hitahirizana toaka, novaina endrika tsotra mifanaraka amin'ny fitiavana maoderina. Ny vatany boribory dia mifanaraka amin'ny felatanana, izay mahatonga ny tavoahangy ho mora tazonina sady manampy amin'ny fisorohana ny fahalatsahany. Ny satroka volamena dia misy tsipika mikodiadia mitsangana ary mora sokafana. Ny tebiteby volamena dia mamorona endri-javatra eo amin'ny tavoahangy sy ny bokotra efajoro kely, izay mandrefy 130 amin'ny 130 amin'ny 135 milimetatra. Ny bokotra dia vita amin'ny taratasy azo simba, ary ny fampihenana ny habeny dia mampihena ny fampiasana fitaovana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Xiaofengtan Liquor Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Xiaofengtan Liquor Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Xiaofengtan Liquor Fonosana Toaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang