BeeHacchee Fonosana Tarte by Shingo Furusho

BeeHacchee Fonosana Tarte by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

BeeHacchee Fonosana Tarte

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #131615

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BeeHacchee Fonosana Tarte

BeeHacchee dia lamina fonosana ho an'ny tarte fromazy tantely. Efa-joro enina ny bôaty ary mampahatsiahy tranon-tantely, izay manome endrika hita maso ny hevitra momba ny tantely. Ny fonosana dia namboarina avy amin'ny karatra iray manontolo ary manana refy 224 mm ny sakany, 195 mm ny lalindalina ary 44 mm ny hahavony. Ny taratasy kraft dia manome fahatsapana tsotra sy mora ifandraisana, ary ny sisiny mavo voapetaka manerana ny velaran-tsehatra dia manampy fifanoherana. Sarotra ny fanontana loko mavo eo amin'ny taratasy kraft, satria mivarina ao anatin'ny taratasy ny loko, ka nanofa mpiara-miasa amin'ny fanontana manam-pahaizana avo lenta mba hahatratrarana ny vokatra tian-kotratrarina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana BeeHacchee Fonosana Tarte, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana BeeHacchee Fonosana Tarte. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana BeeHacchee Fonosana Tarte dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.