Kind Tea is a Charitable Project Fonopanana Dite nataon'i Viktoriia Korytina

Ny endrika Kind Tea is a Charitable Project Fonopanana Dite nataon'i Viktoriia Korytina dia mpandresy sarobidy amin'ny 2022 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2022

Kind Tea is a Charitable Project Fonopanana Dite

nataon'i Viktoriia Korytina

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

10,668

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #131733

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Kind Tea is a Charitable Project Fonopanana Dite

Kind Tea dia famolavolana fonopanana ho an'ny karazana dite voajanahary maromaro amidy ho an'ny tetikasa fiantrana. Ny dite dia vokarin'ny zazalahy roa mizaka ny aretin'ny hozatra Duchenne, ary ny vola azo amin'ny fivarotana dia entina manampy ny famerenamaso azy ireo. Ny fonopanana dia maneho endrika mavokely maneho ny fifaliana amin'ny fahazazana. Karazana telo no marihina amin'ny lokom-boninkazo telo, ka mora fantarina ny karazana tsirairay. Ny karazana tsirairay dia manana ihany koa endrika hoavin'ny ririnina. Ny fitaovana ampiasaina dia fonosana 50 grama misy tapaka misy sary 100 x 180 milimetatra. Notazonina tsotra sy tsy lany vola loatra ny famokarana sy ny fanangonana, satria ireo zazalahy ireo ihany no manomana ny fonosana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Kind Tea is a Charitable Project Fonopanana Dite, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Kind Tea is a Charitable Project Fonopanana Dite. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Kind Tea is a Charitable Project Fonopanana Dite dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Refy & Fonosana: Format: Sachet with label

50 g

100 mm x 180 mm
Marika: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teknolojia Famokarana: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Fanamby Endrika: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Fikarohana: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Aingam-panahy: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Faharetan'ny Tetikasa: We joined the project in January 2021 and the guys still work for now
Fizotr'asa: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patanta: No information
Mpikambana ao amin'ny Ekipa: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Loharanon-tsary: This project was made by our in-house team of Wishnia agency.