Voila Cool Stuff Ny Fonosana Gilasy by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.
VyFonosana· 2022
Voila Cool Stuff Ny Fonosana Gilasy
Client: Voila Dessert Shop
A' Design Award Vy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #131926The Design
About Voila Cool Stuff Ny Fonosana Gilasy
Ity dia andiana fonosana ho an'ny famolavolana tsiro gilasy 9, mitambatra eo ambanin'ny marika famantarana iray, izay nanamboaran'ny mpamorona ny fanolorana gilasy. Namorona foto-kevitra vaovao izy, izay hamerenany indray ny tsirony amin'ny endriky ny voankazo an'ohatra sy ny lamina mamirifiry, ny typography tany am-boalohany, ary koa ny loko vaovao mifandraika izay manasongadina ireo singa famolavolana. Ny famolavolana dia mamerina fotsiny ny foto-kevitry ny tsiro amin'ny alàlan'ny kisary lela ampiasaina amin'ny sehatra rehetra ary miteraka fomba hafa amin'ny fahatsapana izany.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Voila Cool Stuff Ny Fonosana Gilasy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Voila Cool Stuff Ny Fonosana Gilasy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Voila Cool Stuff Ny Fonosana Gilasy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensions & Packaging
- Various Tapered Paper Ice Cream Containers
- Tags
- branding, packaging, packaging, illustration, typography, icecream, identity
- Production Technology
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Design Challenge
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Research
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspiration
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Project Duration
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Operation Flow
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Team Members
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
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