PickyPods Fonosana Ho An'ny Fanampin-Tsakafo by Angela Spindler

PickyPods Fonosana Ho An'ny Fanampin-Tsakafo by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2022

PickyPods Fonosana Ho An'ny Fanampin-Tsakafo

by Angela Spindler

Client: Depot Creative

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About PickyPods Fonosana Ho An'ny Fanampin-Tsakafo

Ny masoivoho dia nirahina hamorona marika sy fonosana ho an'ny karazana fanampin-tsakafo tokana. Ny sachet fanampin'ny collagen sy probiotika dia novolavolaina hanaovana fanitsiana tsara amin'ny vatana araka ny taonany, ny lahy sy ny vavy ary ny antony lehibe hafa. Loko no mpilalao voalohany amin'ity tetikasa ity. Nila nahatsapa fahasahiana sy navitrika ho an'ny kendrena ny fanaovana gym. Ny mari-pamantarana momba ny lahy sy ny vavy dia nampiasaina hiantsoana ireo raikipohy manokana momba ny lahy sy vavy, fahasamihafana hafa ho an'ity marika ity.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana PickyPods Fonosana Ho An'ny Fanampin-Tsakafo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana PickyPods Fonosana Ho An'ny Fanampin-Tsakafo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana PickyPods Fonosana Ho An'ny Fanampin-Tsakafo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer