Tsingtao Beer Fonosana Boaty Fanomezana Labiera nataon'i Tsingtao Brewery Culture Media Co., Ltd.

Ny endrika Tsingtao Beer Fonosana Boaty Fanomezana Labiera nataon'i Tsingtao Brewery Culture Media Co., Ltd. dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Tsingtao Beer Fonosana Boaty Fanomezana Labiera

nataon'i Tsingtao Brewery Culture Media Co., Ltd.

Mpanjifa: Tsingtao Brewery Culture Media Co.,Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

27,650

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #132955

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tsingtao Beer Fonosana Boaty Fanomezana Labiera

Ny Tsingtao Beer dia boaty fanomezana namboarina ho an'ny faha-120 taonan'ny marika. Ny endrika dia mitazona labiera Pilsner tranainy telo ary mifototra amin'ny rafitra manokan'i Qingdao. Ny sary dia mampifangaro ireo toerana malaza eo an-toerana sy ny kolontsain'ny marika, mampiseho ny fifandraisana misy eo amin'ny marika sy ny kolontsaina eo an-toerana. Ny boaty ivelany dia misokatra amin'ny lafiny roa, hetsika nakana aingam-panahy tamin'ny fivelaran'ny hops, iray amin'ireo akora ao anaty labiera. Ny labiera dia miseho rehefa sokafana ny boaty fanomezana. Taratasy manokana no ampiasaina, ary ny famokarana dia ahitana fanontana UV, fanamboarana amin'ny hafanana ary fanaovana sary miavaka.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Tsingtao Beer Fonosana Boaty Fanomezana Labiera, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Tsingtao Beer Fonosana Boaty Fanomezana Labiera. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tsingtao Beer Fonosana Boaty Fanomezana Labiera dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Refy & Fonosana: Width 276mm x Depth 90mm x Height 286mm
Marika: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Teknolojia Famokarana: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Fanamby Endrika: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Fikarohana: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Aingam-panahy: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Faharetan'ny Tetikasa: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Fizotr'asa: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Mpikambana ao amin'ny Ekipa: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu