Zaotu Shaofang Fonosana Toaka by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Zaotu Shaofang Fonosana Toaka

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #133743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Fonosana Toaka

Zaotu Shaofang dia lokoana fonosana ho an'ny toaka natao amin'ny bentonite fotsy, tanimanga ampiana amin'ny fotaka an'ny lavaka fermentasiona. Ny fonosana dia mampiasa ny fotsin'ny bentonite ho loko fototra. Ny tendrombohitra, ny tara-masoandro, ny rahona, ny rano, ny hazo sy ny vorona dia natambatra ho endrika mitovy amin'ny litera sinoa maneho ny bentonite. Ity sary ity dia maneho ny tontolo fanamboarana divay sy ny endrika lehibe indrindra amin'ny vokatra. Ny boaty misokatra manomboka eo afovoany mankany havia sy havanana, ary ny boaty anaty dia mihetsika mialoha mba ho fampisehoana. Ny boaty vita amin'ny taratasy manokana misy volamena, ary ny tavoahangy fitaratra dia pentimpentenina fotsy misy sary vita amin'ny fandrahoana mafana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Zaotu Shaofang Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Zaotu Shaofang Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Zaotu Shaofang Fonosana Toaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao