Guizhou Moutai Maoyuan Jiu Fonosana Toaka nataon'i Luo Heng

Ny endrika Guizhou Moutai Maoyuan Jiu Fonosana Toaka nataon'i Luo Heng dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Guizhou Moutai Maoyuan Jiu Fonosana Toaka

nataon'i Luo Heng

Mpanjifa: Laboratory and Hopeful

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

17,198

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #133947

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Guizhou Moutai Maoyuan Jiu Fonosana Toaka

Guizhou Moutai Maoyuan Jiu dia famolavolana fonosana ho an'ny toaka sinoa iray. Ny tavoahangy dia vita amin'ny fitaratra amin'ny alalan'ny fomba fanao sandblasting sy ny logo volamena rôzy misy sarintany. Ny vozony dia vitaina amin'ny fomba fanao fanidina metaly, ary ny tampon'ny sarona dia voaravaka amin'ny fakan-tahaka ny fitaratra. Ny boaty ivelany dia mampiasa hot stamping sy embossing. Ny volo maitso matroka sy ny volamena no mamorona ny loko fototra. Ny sary onja dia manondro ny renirano Chishui izay ampiasaina amin'ny famokarana, ary ny andriambavilanitra manidina eo amin'ny sarona sy ny vano miaraka amin'ny sampan-kazo pine eo amin'ny vozony dia manaraka ny lohahevitra nentim-paharazana sinoa.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Guizhou Moutai Maoyuan Jiu Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Guizhou Moutai Maoyuan Jiu Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Guizhou Moutai Maoyuan Jiu Fonosana Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Refy & Fonosana: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Marika: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teknolojia Famokarana: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Fanamby Endrika: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Fikarohana: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Aingam-panahy: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Faharetan'ny Tetikasa: The project started in November 2019 in Jiangxi and finished.
Fizotr'asa: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Mpikambana ao amin'ny Ekipa: Luo Heng
Loharanon-tsary: Luo Heng