Wuliang Image Fonosana Toaka nataon'i Luo Heng

Ny endrika Wuliang Image Fonosana Toaka nataon'i Luo Heng dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Wuliang Image Fonosana Toaka

nataon'i Luo Heng

Mpanjifa: Laboratory and Hopeful

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

17,668

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #133952

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Wuliang Image Fonosana Toaka

Wuliang Image dia famolavolana fonosana toaka noforonina ho an'ny marika Baijiu Sinoa iray. Ny endriky ny tavoahangy dia avy amin'ny tavoahangin'ny Volana tamin'ny Tarana-mpanjaka Ming, ary ny vatana boribory dia maneho ny volana feno sy ny hevitry ny fihaonana indray. Ny tsipika miolikolika sy ny tsipika onjan-drano dia mamono ny tavoahangy toy ny landy. Ny vatana fitaratra dia voafafa fasika ary mitondra marika volamena mena mibontsina, fa ny tampon'ny tavoahangy kosa dia mampiasa dingana famenoana metaly matt. Ny boaty dia vita amin'ny akrilika volamena tsy manjelanjelatra miaraka amin'ny metaly mibontsina sy ny fanaovana marika mafana. Ny bika fototra somary manjelanjelatra dia manohana ny fitananana milamina sy mahafinaritra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Wuliang Image Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Wuliang Image Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wuliang Image Fonosana Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Refy & Fonosana: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Marika: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknolojia Famokarana: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Fanamby Endrika: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Fikarohana: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Aingam-panahy: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Faharetan'ny Tetikasa: The project started in September 2021 in Torino and finished.
Fizotr'asa: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Mpikambana ao amin'ny Ekipa: Luo Heng
Loharanon-tsary: Luo Heng