Satine Jersey Fonosana Ronono by Blackandgold Shanghai

Satine Jersey Fonosana Ronono by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Satine Jersey Fonosana Ronono

by Blackandgold Shanghai

Client: Yili Group

A' Design Award Vy Winner in Fonosana Category

13,647

Verified Award Winner

Verify Award Status for #134131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Jersey Fonosana Ronono

Ny Satine Jersey dia fonosana natao ho an'ny vokatra ronono Jersey avo lenta. Ny endri-javatra ampiasaina dia mifototra amin'ny fomba Art Deco mba hanehoana ny fahareharehana ary hitaratra ny niaviany. Ny fototra dia rakotra loko maitso Satine ary ny lògo dia noforonina amin'ny volamena. Ny sary somary kely misy tsipika volamena dia maneho ny tontolon'i Angletera sy ny toeram-piompiana ronono Jersey iray, voafefy amin'ny London Eye. Ny anaran'ny vokatra dia napetraka anatin'ny endri-boaty fanidiana kirà eoropeana, hanehoana ny fomban-drazana Britanika. Ny fonosana anaty dia vita amin'ny takelaka aluminioma, ary ny boaty ivelany kosa vita amin'ny taratasy volafotsy manjelanjelatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Satine Jersey Fonosana Ronono, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Satine Jersey Fonosana Ronono. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Satine Jersey Fonosana Ronono dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.