Angle Famolavolana Anatiny Trano Fivarotana Fitafiana by Shanchuk Design

Angle Famolavolana Anatiny Trano Fivarotana Fitafiana by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2022

Angle Famolavolana Anatiny Trano Fivarotana Fitafiana

by Shanchuk Design

Client: SHANCHUK Design

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Angle Famolavolana Anatiny Trano Fivarotana Fitafiana

Angle dia trano fivarotana fitafiana misy marika maro, any Shenzhen, Chine. Manana velaran-tany 218 metatra toradroa ny magazay ary tazomina ho toy ny sehatra malalaka iray tsy misy fisarahana be. Ny andry afovoany dia voarakotra takela-by tsy misy harafesina izay entina koa ho toeram-pampisehoana. Ny efitrano fanandramam-pitafiana dia mampiasa sakana misy fitaratra, ary ny toeram-pandoavam-bola dia natao amin'ny endrika sakana miditra ao anatiny miaraka amin'ny counter misy endri-javatra voajanahary mafana. Ny varavarankely manomboka avy amin'ny gorodona ka hatramin'ny tafo dia mamela ny fahazavan'andro hiditra, ary ny jiro tafo boribory (oval) izay azo ovaina ny hazavany miaraka amin'ny jiro tsipika dia manazava ny vokatra aseho. Ny endrika miolikolika dia mamorona sehatra malefaka sy mampahazo aina ho an'ireo mpanjifa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Angle Famolavolana Anatiny Trano Fivarotana Fitafiana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Angle Famolavolana Anatiny Trano Fivarotana Fitafiana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Angle Famolavolana Anatiny Trano Fivarotana Fitafiana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging: Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration: Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members: Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits: Vincent Lin / SHANCHUK DESIGN