Shacheng 1976 Fonosana Tavoahangy Divay by Yibin Lin

Shacheng 1976 Fonosana Tavoahangy Divay by Yibin Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Shacheng 1976 Fonosana Tavoahangy Divay

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Shacheng 1976 Fonosana Tavoahangy Divay

Shacheng 1976 dia endri-javatra famolavolana fonosana ho an'ny tavoahangy divay. Ny satroka dia mampitambatra endrika satro-boninahitra sy endrika diamondra. Ravin-boaloboka roa no manodidina ny ambany tavoahangy, toy ny hoe ny divay dia tantanana eo am-pelatanana. Ny rindrin'ny tavoahangy dia mangarahara ary ny loko volamena no loko fototra ampiasaina. Ny fikatonana dia mampitambatra satroka ivelany misy fandrindra amin'ny kitoantoana miaraka amin'ny plô hazo oaka metaly ao anaty, ka azo sokafana amin'ny tanana ny tavoahangy ary averina hidiana indray ho an'ny fanangonana sy fampiharihariana. Ny satroka ivelany dia manohana ny plô ao anaty ary misoroka ny fahatafahoahoana rehefa mitombo ny tsindry rivotra. Ity famolavolana ity dia manaja an'i Shacheng, tanàna efa fantatra hatry ny ela noho ny fanaovana divay.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Shacheng 1976 Fonosana Tavoahangy Divay, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Shacheng 1976 Fonosana Tavoahangy Divay. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Shacheng 1976 Fonosana Tavoahangy Divay dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin