Vessi Animation Product Animation by Mateus Morgan

Vessi Animation Product Animation by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.

VolafotsySarimihetsika· 2022

Vessi Animation Product Animation

by Mateus Morgan

Client: Morgan Studio

A' Design Award Volafotsy Winner in Sarimihetsika Category

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Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Product Animation

Vessi Animation dia sary mihetsika fampiroboroboana natao ho an'ny kiraro botiny. Ny sary mihetsika dia mampiseho ny vokatra amin'ny alalan'ny singa an-tsary voajanahary izay mampifandray ny kiraro amin'ny fomba fiainan'ny mpanjifa. Ny rano dia mifandraika amin'ny toetoetran'ny kiraro botiny, fa ny rahona kosa dia manoro ny fahamaivanana. Ny kiraro botiny dia namboarina tamin'ny teknika velaran-tany mafy tao amin'ny 3ds Max, ka nampiasa sary ho fanamarihana, ary nampiharina ny endriky ny hoditra. Ny fanaovana render dia natao tamin'ny Redshift ary ny simulation tamin'ny Houdini. Ny sary mihetsika dia nampiasaina teo amin'ny tranonkalan'ny vokatra sy teo amin'ny media sosialy, tsy misy soratra fanazavana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Vessi Animation Product Animation, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Vessi Animation Product Animation. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Vessi Animation Product Animation dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan