Lowen Fonosana labiera by China Resources Snow Breweries Ltd.

Lowen Fonosana labiera by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2022

Lowen Fonosana labiera

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Volafotsy Winner in Fonosana Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Fonosana labiera

Lowen dia famolavolana fonosana ho an'ny andiana labiera. Ny famolavolana dia mampiray ny sary voasoratra amin'ny penina, ny kanto mezzotint ary ny sary hosodoko tatoazy an-dalambe. Ny endrika jeometrika sy ny loko manjelanjelatra dia manondro ny tsiro isan-karazany, anisan'izany ny raspberry, ny serizy ary ny Weissbier, ka azo fantarina haingana sy mivantana ny karazany tsirairay. Ny sary dia mampifanohitra ny endrika masiaka sy malefaka mba hamoronana vokatra hita maso mahery vaika sy toetra sosialy. Ny fitoeran-javatra dia vita amin'ny aliminioma ary ny tavoahangy dia vita amin'ny fitaratra. Ny fizotry ny fanontam-pirinty amin'ny antsipiriany dia mitazona ny sary rehetra ho mazava sy mazava tsara.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Lowen Fonosana labiera, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Lowen Fonosana labiera. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Lowen Fonosana labiera dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release