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Baidu Rindrina Sarintany Lohahevitra by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Rindrina Sarintany Lohahevitra by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Serasera, Fifandraisana ary Traikefan'ny Mpampiasa Competition Category.


VarahinaSerasera· 2022

Baidu Rindrina Sarintany Lohahevitra

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Varahina Winner in Serasera Category

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Verified Award Winner

Verify Award Status for #137095

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The Design

About Baidu Rindrina Sarintany Lohahevitra

Baidu Thematic Map dia rindrina fampiharana sarintany finday ho an'ny finday Android sy iOS. Ny fampiharana dia maneho ny fampahalalana momba ny sarintany voafantina ho an'ny vondron'olona samihafa, mifototra amin'ny fotoana, habaka ary mombamomba ny mpampiasa. Ampiarahina sy aseho miaraka ireo antony momba ny olombelona, ny toerana ary ny fiaraha-monina, mba hahafahana mahita haingana ny tolotra akaiky sy ny zava-mitranga amin'izao fotoana izao. Ny fampahalalana an-tsarintany an-tsary dia ampiraisina amin'ny lahatsoratra eo amin'ny efijery mba hamoranana ny famakiana. Ampiasaina ny faharanitan-tsaina artifisialy sy ny angon-drakitra lehibe (big data) mba hampifanaraka ny fampisehoana amin'ny vondrona tsirairay. Ny tanjona dia ny hampihenana ny ezaka fikarohana ary ny fanohanana ny fianarana andavanandro, ny dia ary ny fikarohana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Baidu Rindrina Sarintany Lohahevitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Baidu Rindrina Sarintany Lohahevitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Baidu Rindrina Sarintany Lohahevitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging
The application is designed for all Android and iOS smart phone sizes.
Tags
Phone, Map app, GIS, AI, UX, UI
Production Technology
Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge
In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research
We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration
Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration
The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow
The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members
YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

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