Lay's Smiles Campaign Fonosana Sakafo by PepsiCo Design and Innovation

Lay's Smiles Campaign Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Lay's Smiles Campaign Fonosana Sakafo

by PepsiCo Design and Innovation

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Fonosana Sakafo

Ny Lay's Smiles Campaign dia famolavolana fonosana sakafo navoaka tany Russia. Endrika tarehy be tsiky lehibe no elemento fahitana lehibe indrindra amin'ny fonosana tsirairay. Ny fonosana dia mitazona ny endrika fanavahana (visual identity) efa niorina an'i Lay's sy ireo famantarana loko mampiseho ny tsirony amin'ny vokatra. Naseho eo amin'ny fonosana ihany koa ny fanohanana ho an'ny Friendship Program an'ny Best Buddies Foundation. Ruble iray no atolotra ho an'ilay fandaharana isaky ny fonosana iray novidiana. Ny tanjona dia ny hizara hafatra tsara sady hampiseho ny marika ho toy ny iray manana tanjona feno dikany.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lay's Smiles Campaign Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lay's Smiles Campaign Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lay's Smiles Campaign Fonosana Sakafo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release