Wit Kitapo Azo Ovaina by Teresa Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fanampiny Lamaody sy Dia Competition Category.

VyFanampiny· 2022

Wit Kitapo Azo Ovaina

by Teresa Chan

Client: Kalón

A' Design Award Vy Winner in Fanampiny Category

18,509

Verified Award Winner

Verify Award Status for #137319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wit Kitapo Azo Ovaina

Wit dia kitapo azo ovaina natao ho enti-miasa isan'andro. Azo entina amin'ny fomba dimy ny Wit: ho kitapo an-tanana, kitapo an-tsoroka, kitapo miampita ny tratra, kitapo an-damosina ary kitapo misy ilay tadin-drakotra eo ambony. Ny rafitra malefaka sy mora ovaina dia azo hatevina sy velarina ho endrika efatra: mifontina, misy endrika, malefaka ary velarina. Tady roa azo ovaina habe ary azo esorina no manohana ny fomba fitondrana isaky ny karazany. Fanampiny modiolara roa, dia kitapo tsotra fasiana entana isan'andro sy fonon-tsolosaina finday, azo ampiasaina ao anaty kitapo na tsy miankina. Vita amin'ny hoditra kitoza ny kitapo, izay solon-koditra avy amin'ny zava-maniry, maivana, mafy orina ary mahazaka rano.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Wit Kitapo Azo Ovaina, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Wit Kitapo Azo Ovaina. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Wit Kitapo Azo Ovaina dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Dimensions & Packaging: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tags: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Production Technology: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Design Challenge: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Research: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inspiration: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Project Duration: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Operation Flow: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patents: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Team Members: Designer: Teresa Chan
Image Credits: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva