Meandre Tavoahangy Parfiny, Fonosana Parfiny nataon'i Jiawei Wu

Ny endrika Meandre Tavoahangy Parfiny, Fonosana Parfiny nataon'i Jiawei Wu dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2022

Meandre Tavoahangy Parfiny, Fonosana Parfiny

nataon'i Jiawei Wu

Mpanjifa: Jiawei Wu Design

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #137809

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Meandre Tavoahangy Parfiny, Fonosana Parfiny

Ny Meandre dia famolavolana tavoahangy sy fonosana natao ho an'ny marika parfiny voajanahary iray. Ny anarany dia avy amin'ny teny frantsay iray izay midika hoe fiolakolaky ny renirano. Ny tanjon'ny famolavolana dia ny hanome traikefa feno amin'ny fitsangatsanganana anaty ala. Ny fonony dia manaraka ny endriky ny sampana miolaka, ary ny tavoahangy kosa dia vita amin'ny hazo walnut avy any Amerika Avaratra, novolavolaina tamin'ny fizotry ny fanolikolihana hazo. Misy karatra misy vaovao mitondra sary sy famaritana momba ny ala frantsay any ambanivohitra izay nahatonga ny hanitra. Fofona voajanahary sy misy tsirony hazo ihany no ampiasaina amin'ity parfiny ity.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Meandre Tavoahangy Parfiny, Fonosana Parfiny, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meandre Tavoahangy Parfiny, Fonosana Parfiny. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meandre Tavoahangy Parfiny, Fonosana Parfiny dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Refy & Fonosana: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Marika: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknolojia Famokarana: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Fanamby Endrika: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Fikarohana: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Aingam-panahy: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Faharetan'ny Tetikasa: The project started in 2020 and finished in 2021.
Fizotr'asa: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patanta: Jiawei Wu
Mpikambana ao amin'ny Ekipa: Jiawei Wu
Loharanon-tsary: Design:Jiawei Wu
Photo Credits: Sonia Szostak