Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2022
Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana
Client: Salvita Design
A' Design Award Varahina Winner in Fonosana Category
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- Verified Award Winner
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The Design
About Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana
Soratra: Ny Roundooze Chickpea Snack dia lahatsary fonosana natao ho an'ny voanjobory kely (chickpeas) atono. Ity karazam-boanjobory ity dia manana tsiro valo, enina mamy ary roa masirasira. Ny tsiro mamy dia aseho amin'ny endrika fonosana mainty, ary ny tsiro masirasira kosa amin'ny fonosana volondavenona. Endri-tsiky nalaina avy amin'ny logo Roundooze no mamaritra ny endri-javakanto amin'izao fonosana izao. Ny fonosana tsirairay dia misy varavarankely voatapaka (die cut) mitovy endrika amin'ny maso sy vava, mba hahafahan'ny mpividy mahita mialoha ny voanjobory ao anatiny. Endri-tsoratra tsotra sy loko vitsivitsy no ampiasaina mba hahatonga ny endriny ho maivana sy mahafinaritra. Ny fonosana tsirairay dia misy velaran-tsehatra 145 mm ny sakany ary 210 mm ny hahavony.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Roundooze Chickpea Snack Fonction Fototra: Fonosana Nasakafo Maivamaivana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
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