Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika

Soratra Boky: Ny Andiana Fahatsiarovana an'ny Nosy Lamay dia endrika fonosana fanomezana ho an'ny trondro maina sy tsakotsakon-trondro vita amin'ny tuna volomboasary. Ny sary ivelany dia mifototra amin'ny tontolo sy kolontsaina ao amin'ny Nosy Lamay any Taiwan, ary ny vatolampy Stone Vase eo an-toerana no ampiasaina ho sary lehibe. Ny boaty ivelany dia vita amin'ny taratasy ary misokatra amin'ny sarony maherana amin'ny aimant, ary ny refiny dia 34 amby 23 amby 6 santimetatra. Ny fanontana dia mampiasa loko manokana volamena varahina ary sombiny mamirapiratra. Kitapo miaraka amin'ny zipa ao anaty no miaro ny trondro maina ho hita ho vaovao hatrany. Rehefa lany ny sakafo, dia azo ampiasaina indray ny boaty ho fitehirizana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lamay Island's Souvenir Series Fonctionina Fototra: Fonosana Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang