Una Luna Fonction Fototra: Fonosana Confiserie by Olga Takhtarova

Una Luna Fonction Fototra: Fonosana Confiserie by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Una Luna Fonction Fototra: Fonosana Confiserie

by Olga Takhtarova

Client: Sot B&d

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Una Luna Fonction Fototra: Fonosana Confiserie

Soratry ny boky: Una Luna dia famolavolana fonosana ho an'ny andiana confiserie voankazo avo lenta miakotra sôkolà maizina Italiana. Boaty roa no noforonina, antsoina hoe Cherry Garden sy Roses and Grapes, avy amin'ny andalana avy amin'ny tononkalo Ukrainiana malaza. Ny boaty tsirairay dia mitondra sary collage novolavolaina avy amina singa misaraka, ary ny voankazo ampiasaina amin'ny andiana tsirairay dia averina amin'ny fandaharana iray manontolo. Ny endrika mainty ho fototra sy ny soratra tsotra dia manome endrika maoderina sy be voninahitra. Ny boaty dia pirinty amin'ny teknolojia offset miaraka amin'ny vernis matifitra sy foil varahina misy sarin-tsarivotra amin'ny singa voafantina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Una Luna Fonction Fototra: Fonosana Confiserie, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Una Luna Fonction Fototra: Fonosana Confiserie. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Una Luna Fonction Fototra: Fonosana Confiserie dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance