Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko by Nargiza Usmanova

Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2022

Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko

by Nargiza Usmanova

Client: TELS Group

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko

Ny aingam-panahy hamorona sary tsy manam-paharoa ho an'ny kitapo misy marika isan-taona dia ny fikarohana maharitra ho an'ny fomba abstract tokana. Namorona sangan'asa ofisialy 10 izahay miaraka amin'ny tsipika mihetsiketsika mavitrika amin'ny palette mifanohitra. Ny fahasamihafana lehibe amin'ny tetikasa dia ny famoronana sary misy marika ho an'ny vokatra promo rehetra. Ny sary rehetra dia natao tanana tamin'ny teknika gouache. Ny fandrafetana ofisialy miloko amin'ny fomba tsipika minimalista dia manampy ireo vokatra miavaka amin'ny ohatra maro hafa mifaninana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Abstract Illustrations Sarin-Tsary Abstract Dia Karazana Sary Hosodoko dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova