Are We Fitafiana ho an'ny Vehivavy by Jasmine Au is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Lamaody, Fitafiana ary Akanjo Competition Category.
VyLamaody· 2022
Are We Fitafiana ho an'ny Vehivavy
by Jasmine Au
Client: Ja-Jmi
A' Design Award Vy Winner in Lamaody Category
- 25,594
- Verified Award Winner
- Verify Award Status for #139165
The Design
About Are We Fitafiana ho an'ny Vehivavy
Are We dia fitafiana ho an'ny vehivavy noforonina mba hampahafantarana ny fahasimbana ateraky ny olombelona amin'ny tontolon-dranomasina. Ny endriky ny famolavolana dia manasongadina ny hatsaran'ny voarongoraham-bato korala sy ny onjan-dranomasina. Ny organza malemy sady manjelanjelatra dia ampiasaina amin'ny sosona maro mba hamorona endrika miparitaka eo ambonin'ny fototra madinika sy malefaka. Ny haingo tsirairay mitovitovy amin'ny korala dia natao tanana sady voazaitra tanana tsirairay, ary ny fitafiana lehibe dia mitondra haingo mitovy amin'izany manodidina ny 300. Ny endriny malalaka ary ny fanamboarana misosona dia manome ny fitafiana rehetra hetsika malefaka sy feno. Ny tanjona dia ny hamporisihana ny olona hiaro ny ranomasina.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Are We Fitafiana ho an'ny Vehivavy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Are We Fitafiana ho an'ny Vehivavy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Are We Fitafiana ho an'ny Vehivavy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ARE WE is a collection to create awareness on the damages made by human towards the marine world and inspired through an article, highlighted a past experiment, Biosphere2 failed due to eco-balance and proved impossible to build an EARTH. Designs highlighted on the beauty of nature with the blending of coral system and wave onto garment. Each handmade coral structured detail is originally created through development. The masterpiece has about 300 pieces of detailed handmade coral attached.
- Dimensions & Packaging
- Ready-to-wear garment with fully lightweight fabric, including silk-textured shinny fabric, gradient coloured organza and soft netting fabric. Main silhouettes drafted with loose fit and layering attachment applied as well as hand-crafted detailing.
- Tags
- Ocean, 0712, Mini Collection, Love Ocean, Save the Planet, Marine World, Sea Life, Flow, Movement
- Production Technology
- Made of lightweight silky organza to create the flow flares with the multiple layering inserted. Layers attached with neat workmanship and gentle handling on soft base netting. The hand-crafted coral-like ornament is innovated and transform from hardness to softness creations. With the detailed handcrafting, ornaments was hand-stitched one by one.
- Design Challenge
- A past biological experiment that strongly reflecting that human impossible to build 2nd earth. Designer then blended a link to nature, highlight that ocean as the great contributors of oxygen to the planet and coral reef recorded as the largest habitat for smaller marine living organism to live. With abstraction of finding and developing elements enriched the ideas and stimulated new creation of coral-inspired ornament in detail handcrafted.
- Research
- The use of WabiSabi to reflect the sense of naturally imperfection. Andres Juniper said that, If an object or expression can bring about, within us, a sense of serene melancholy and spiritual longing, then that object could be said to be WabiSabi. In design, the concept of Wabi Sabi can also be adopted, By slowing down our design processes and embracing the incomplete and imperfection which able to achieve entirely new level of beauty. The garment carry more meaning as they are unique and share a story as well as invite customers to add to that story.
- Inspiration
- Are We, by questioning ourselves, are the most intelligent group, HUMAN, the actual pest to this planet. With the initial researched on Biosphere2, a past experiment, American Earth System science research facility. It announced the failure due to the loss control of eco-balance within the enclosed ecological system which aimed to build a second Earth. Designer link it with marine world to reflect, intelligence is to protect not destroy, through the highlights on its beauty and contribution.
- Project Duration
- The project (Mini Collection Module, Raffles University) started at May 2021 in Johor Bahru, Malaysia and finished in August 2021. It is presented as the fashion showcase of Raffles Student through Facebook live.
- Operation Flow
- Designer decided to highlight on the beauty of nature instead of keep telling people their mistakes. Realising the beauty will make people more willing to accept the current pollution that had been made by themselves and as a reminder to protect and save the planet. The ideas of highlights marine as the main focus point as it build the majority of planet area and contributed as the oxygen generators to most of the organisms which would known as valued contributors and coral reef act as the habitat for most of the smaller sized organism in the sea.
- Image Credits
- Main Image: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #1: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #2: Photographer Katharine Chai, Wave Hug, 2021.
Optional Image #3: Photographer Katharine Chai, Coral in the Wave, 2021.
Optional Image #4: Photographer Katharine Chai, Feel the Coral and Wave, 2021.
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