Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary by Florian W. Mueller

Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fakana Sary sy Fanovana Sary Competition Category.

VolafotsyFakana Sary· 2022

Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award Volafotsy Winner in Fakana Sary Category

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Colors

The Design

About Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary

Book Text: Ny Drive2Extremes Multivision dia andiana asa kanto amin'ny sary izay mampiray tontolo iainana roa mahery vaika ao anaty sary tokana. Ny Porsche Taycan Cross Turismo dia nalaina sary voalohany teo amin'ny hantsana mangatsiaka ao Lapland, avaratry ny Faritry ny Arktika. Roa herinandro taty aoriana dia napetraka teo amin'ny toerana mitovy manoloana ny fakan-tsary ilay fiara, sy tamin'ny toeran'ny masoandro mitovy, tany amin'ny efitra Arabo ao amin'ny Emirà Arabo Mitambatra. Ireo fijery roa ireo dia nakambana avy eo tamin'ny alalan'ny teknika fanehoana marobe. Ny tanjona dia ny hampivondrona ny tontolo polara sy ny efitra ao anaty sary iray. Ireo asa kanto ireo dia novokarina tamin'ny habe maromaro.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Drive2Extremes Multivision Primary Function: Asa Kanto Amin'ny Sary dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori