Multivision Porsche Shanghai Sary Kanto by Florian W. Mueller

Multivision Porsche Shanghai Sary Kanto by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Volafotsy in Famolavolana Fakana Sary sy Fanovana Sary Competition Category.

VolafotsyFakana Sary· 2022

Multivision Porsche Shanghai Sary Kanto

by Florian W. Mueller

Client: Porsche China

A' Design Award Volafotsy Winner in Fakana Sary Category

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Verified Award Winner

Verify Award Status for #139344

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Colors

The Design

About Multivision Porsche Shanghai Sary Kanto

Ny Multivision Porsche Shanghai dia andiana asa kanto amin'ny sary noforonina ho an'ny Porsche China. Ny sary tsirairay dia mampifangaro sary telo ao anaty tranga tokana amin'ny alalan'ny fampandalovana fahazavana in-tsivalabalabe. Ny andiany dia mampiseho ny endrika samihafan'i Shanghai, manomboka amin'ny faritra sinoa nentim-paharazana sy ny rafitra ara-drafitry ny Former French Concession ka hatramin'ireo trano vera sy vy maoderina. Misy fiara sport miseho amin'ny sary rehetra ary mbola azo fantarina na dia eo aza ny tontolo mifanongoa. Ny sary dia natao tamin'ny sary nomerika ary novokarina amin'ny endriky ny sary kanto tsara vokatra napetaka amin'ny takela-drafitra alimo amin'ny fanontana voafetra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Multivision Porsche Shanghai Sary Kanto, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Multivision Porsche Shanghai Sary Kanto. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Multivision Porsche Shanghai Sary Kanto dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy