Meiyitian Fonosana Fanahiana by Chong Peng

Meiyitian Fonosana Fanahiana by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Meiyitian Fonosana Fanahiana

by Chong Peng

Client: Yili Group

A' Design Award Varahina Winner in Fonosana Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Fonosana Fanahiana

Meiyitian dia famolavolana fonosana mahay izay mampifandray fonosana voapreitra amin'ny tontolon'ny marika virtoaly. Ny fonosana dia mitondra endri-javatra roa-dimensiona sy telo-dimensiona miorina amin'ny mpilaza vavolombelon'ny marika, mamorona sarin-javatra mari-pankasitrahana ho an'ny marika. Ny mpanjifa dia manaraka ireo endri-javatra amin'ny fampiharana finday ka miditra ao amin'ny tontolo virtoaly noforonin'ny marika. Ao anatin'ilay tontolo virtoaly, dia misy lalao mifampiraharaha sy rafitra fanamboarana saribakoly manokana atolotra, ary azo angonina ny valisoa. Ny tanjona dia ny hanorina fifandraisana akaiky kokoa eo amin'ny marika sy ireo mpanjifa tanora.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Meiyitian Fonosana Fanahiana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meiyitian Fonosana Fanahiana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meiyitian Fonosana Fanahiana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team