Eco Smile Fonosana by Musa Celik is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Eco Smile Fonosana

by Musa Celik

Client: Gleen

A' Design Award Vy Winner in Fonosana Category

13,123

Verified Award Winner

Verify Award Status for #139682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eco Smile Fonosana

Ny tanjon'ny famolavolana dia ny hanome vahaolana amin'ireo lohahevitra ilaina indrindra, anisan'izany ny fitehirizana ny tontolo iainana. Ny anaran'ny marika dia noforonina tamin'ny fampitambaran'ny teny hoe "green" (maitso) sy "clean" (madio). Ny fitambaran'ny sary ravina sy molotra ao amin'ny logo eo amin'ny fonosana dia maneho ny tsikin'ny natiora. Ny endrika fotsy sy ny loko malefaka dia maneho ny votoatin'ny vokatra. Ny fonosana dia avy amin'ny loharanon-karena azo havaozina mba hisorohana ny fako plastika. Ankoatra izany, 75 isan-jaton'ireo tavoahangy dia vita amin'ny akora natsofoka indray, ary azo atsofoka indray tanteraka (100%).

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Eco Smile Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Eco Smile Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Eco Smile Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions & Packaging: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tags: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Research: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Duration: Turkey, 07 July 2021 - 20 November 2021
Operation Flow: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Team Members: Musa Çelik, Efe Esa, Efkan Aydınlı