Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana by Zehua Zheng

Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2022

Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana

by Zehua Zheng

Client: Conlia Home

A' Design Award Varahina Winner in Anatiny Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana

Ny Conlia Home Image Store dia famolavolana anaty trano noforonina ho an'ny endri-barotra fanaka an-trano ao Jiangmen, Sina. Ny endri-javatra dia mifototra amin'ny rafitr'aomana Sinoa nentim-paharazana sy amin'ny fiainam-pianakaviana Tatsinanana. Ny tapa-kazo ary vy tsy misy vy fandrafetana dia manondro ireo taolan-trano sy makarakara varavarankely. Ny takelaka polypropylene, ny fandrarahana rotini, ary ny lamba malemy dia manampy endri-javatra voajanahary. Ny fandaminana antsasa-mihidy sy mifanandrify dia mampifandray ny anaty sy ny ivelany. Ireo faritra misy asa dia mifandray fa tsy misaraka tanteraka, ka mamorona habaka misy sokajy maro. Ireo singa habaka manana lohahevitra dia mampiseho fikasihana rihana samihafa ary manohana traikefa fividianana milamina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Conlia Home Image Store Famolavolana Anaty Trano ho an'ny Fivarotana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN