Koch's Meerrettich Fanavaozana Marika nataon'i Wolkendieb Design Agency

Ny endrika Koch's Meerrettich Fanavaozana Marika nataon'i Wolkendieb Design Agency dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Koch's Meerrettich Fanavaozana Marika

nataon'i Wolkendieb Design Agency

Mpanjifa: KOCHS Meerrettich & Feinkost GmbH

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #140491

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Koch's Meerrettich Fanavaozana Marika

Ny teny filamatra miverina amin'ny fotony, dia mandresy ny indostrian'ny sakafo amin'izao fotoana izao. Tena malaza amin'izao fotoana izao ny anana fakan-kazo fahiny, izay misy ny horseradish. Mba hamelomana indray ny marika ao anaty talantalana, Wolkendieb dia namoaka indray ny mombamomba ny marika Kochs sy ny portfolio-n'ny fonosana. Nohavaozina ny logo mba ho sahy kokoa sy hita maso kokoa. Ny endrika vaovao dia mifantoka amin'ny fanehoana ireo akora voajanahary tsy voavoatra sy ireo fomba fanamboarana madio tsy misy additives na conservatives. Vaovao avy any an-tsaha mivantana mankany amin'ny mpanjifa: mivantana, tsotra ary am-pitiavana!

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Koch's Meerrettich Fanavaozana Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Koch's Meerrettich Fanavaozana Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Koch's Meerrettich Fanavaozana Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Refy & Fonosana: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Marika: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Teknolojia Famokarana: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Fanamby Endrika: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Fikarohana: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Aingam-panahy: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Faharetan'ny Tetikasa: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Fizotr'asa: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Mpikambana ao amin'ny Ekipa: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen