Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Vy Winner in Fonosana Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro

Ny Broken Top Brewing Co Craft Beer dia endrika fonosana zava-pisotro noforonina ho an'ny marika biera craft kely mpamokatra IPA sy pilsner. Ny endri-javatra an-tsary dia nakan-tahaka avy amin'ny kilalao tranainy. Misy logo mifangaro miova arakaraka ny loko fikambanan'ny tsipiriany isaky ny andiam-boka-bokatra ary miray amin'ny endri-javatra mba hamoronana fanoharan-tarehimarika. Ny gaobim-by dia vita amin'ny aliminioma manga, natao manokana mba hahazoana loko navy lalina izay tsy fahita firy amin'ny gaobim-by aliminioma. Ny fanontam-boky ink-jet haingam-pandeha be indrindra, misy sosona ranomainty fotsy, dia mahatonga ny endri-javatra ho velona kokoa. Ny gaobim-by mahazatra 211 dia mahazaka 12 ôns.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Broken Top Brewing Co Craft Beer Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable