Altitude Series Etikety Divay nataon'i Yanhui Zhang

Ny endrika Altitude Series Etikety Divay nataon'i Yanhui Zhang dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2023

Altitude Series Etikety Divay

nataon'i Yanhui Zhang

Mpanjifa: Wuhan Pufine Creative Technology Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

23,683

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #141117

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Altitude Series Etikety Divay

Ny Andiany Altitude dia etikety divay noforonina ho an'ny divay avy amin'ny faritr'i Shangri-La ary nahazo aingam-panahy avy amin'ireo sarintanin'harena ao amin'ny tantaram-pitsangatsanganana. Mampiasa sarintanin'ny haavo ny etikety mba hanehoana ny haavo ambony sy ny latitida ambany amin'ny toerana fambolena. Ny koordinaty sy ny isa maneho ny haavo dia manondro ny kalitao sy ny laharan'ny divay tsirairay. Loko telo no manondro ny tontolo iainana eo an-toerana, ka ny volafotsy dia ho an'ny oram-panala, ny manga ho an'ny farihy ary ny mainty ho an'ny lanitra amin'ny alina. Ny koordinaty volamena miavosa kely dia mahatonga ny laharana tsirairay ho mora fantarina. Ampiharina amin'ny taratasy manokana misy rafitra miolikolika madinika mamerina ny hazavana ny fanontana ultraviolet.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Altitude Series Etikety Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Altitude Series Etikety Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Altitude Series Etikety Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Refy & Fonosana: Width: 90MM, height: 95MM
Marika: Shangri-La, treasure, map, poster, wine, packaging design
Teknolojia Famokarana: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Fanamby Endrika: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Fikarohana: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Aingam-panahy: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Faharetan'ny Tetikasa: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Fizotr'asa: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Mpikambana ao amin'ny Ekipa: Creative Director: Xia Ling
Designer: Wang Yang
Loharanon-tsary: Creative Director: Xia Ling