Borjomi Fonosana Edisiona Voafetra by Antonia Skaraki

Borjomi Fonosana Edisiona Voafetra by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2023

Borjomi Fonosana Edisiona Voafetra

by Antonia Skaraki

Client: Borjomi

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Fonosana Edisiona Voafetra

Fihetsehana mahery, afomanga mandravaka ny lanitra Borjomi, ary mpilalao lehibe misy fisehoana mahery, ny serfa. Mpanao ody nivadika ho mariky ny kolontsaina Zeorziana. Ny sary miseho amin'ny "Mpanamelombelona Lehibe". Borjomi mitafy ny fahazavan'ny fankalazana ary ny serfa, miakatra avy amin'ny kianja boribory, mivoaka avy amin'ny rano miriotra. Manodidina azy, ny hazo fijaliana Bolnisi ao anaty rano, ivon'ny fiainana. Ny tsipika avana mitambatra amin'ny tsipika afomanga mipoaka, manasongadina ny fihetsiketsena. Ny loko mena mampitombo ny fankalazana, ary ny rano mikorontana noho ny gadona avy amin'ny fihetsehana famoronana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Borjomi Fonosana Edisiona Voafetra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Borjomi Fonosana Edisiona Voafetra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Borjomi Fonosana Edisiona Voafetra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris