Kellipops Famonosana by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Kellipops Famonosana

by Antonia Skaraki

Client: Viap

A' Design Award Vy Winner in Fonosana Category

16,507

Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Famonosana

Fanomezan-tena; Faniriana; Sôkôla hatrany hatrany. Eritrereto ny Charlie sy ny Orinasa Sôkôla. Hanao ahoana ny andro iray ao? Ny vatomamy sôkôla dia hivoaka avy ao anatin'ny akorany ary amin'ny hery mahagaga, handihy manodidina anao, hiantso anao handihy miaraka aminy sy hahatonga azy ho anao. Voalohany, nahita azy ireo tamin'ny alalan'ny eritreriny ny mpamorona ary nandre azy ireo nipoaka. Nijery azy ireo tamin'ny alalan'ny akorany izy ireo ary niteny tamin'ny fanahy. Avy eo namorona azy ireo izy ireo. Miaraka amin'ny feony, ny rafiny, ny singa orana, ary ny loko mahery izay miantso mafy ny faniriana tsy misy farany ho azy ireo.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Kellipops Famonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Kellipops Famonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Kellipops Famonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas