Pet Pet Vokatra Marika by Antonia Skaraki

Pet Pet Vokatra Marika by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2023

Pet Pet Vokatra Marika

by Antonia Skaraki

Client: Pet Pet

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Vokatra Marika

Ny olombelona rehetra sy ny biby fiompy rehetra dia samy manana ny maha-izy azy, ny singa manokana azy ary ny toetra mampiavaka azy. Ny biby fiompy tsirairay dia manana ny toetrany manokana, ny toetsiny, ny fihetseham-pony ary ny filàny. Tamin'ny alalan'ny toe-tsaina pop mahafinaritra, tsipika madio, endrika, famolavolana, ary infografika, ny famolavolana dia namorona ny tsiketrika amin'ny fifandraisana feno fitiavana. Ny fihetseham-po no nitarika ny famolavolana mba hihazona ny fanehoana ny fotoana iray ary hamorona ny tsiketrika azy, ny maha-izy azy. Ny famolavolana dia mihodina amin'ny tontolon'ny pop art, satria ny fahatsorana ihany koa no mampiavaka azy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Pet Pet Vokatra Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Pet Pet Vokatra Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Pet Pet Vokatra Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)