Meer Ny Fonosana Kafe Avy Hatrany by Masoud Najafi Amirkiasar

Meer Ny Fonosana Kafe Avy Hatrany by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2023

Meer Ny Fonosana Kafe Avy Hatrany

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Meer Ny Fonosana Kafe Avy Hatrany

Ny famolavolana fonosana amin'ny vokatra vaovao eny an-tsena dia tsy momba ny zavakanto amin'ny famolavolana ihany fa momba ny fahaizan'ny fahatakarana ny mpanjifa' saina ary mijoro eo amin'ny talantalana manoloana ny mpifaninana. Raha ao an-tsaina ireo nuance ireo, ny famolavolana fonosana Meer dia naka ny endriky ny vokatra farany ho fanoharana mba hanentanana sy hampidirana ny sain'ireo tia kafe rehetra. Ankoatra izany, manana anjara toerana lehibe amin'ny fisarihana ny mpanjifa amin'ilay vokatra ny fisehon'ny endrika sy ny haben'ny endritsoratra tsy mahazatra. Ity endrika ity dia noforonina miaraka amin'ny fanantenana ny hanao fiovana lehibe eo amin'ny talantalana zava-pisotro ao amin'ny magazay.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Meer Ny Fonosana Kafe Avy Hatrany, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meer Ny Fonosana Kafe Avy Hatrany. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meer Ny Fonosana Kafe Avy Hatrany dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020