China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky by Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VyAnatiny· 2023

China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: China Merchants Bank

A' Design Award Vy Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #142304

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky

China Merchants dia famolavolana anaty ho an'ny sampan-drafitrasa banky natao tao Shenzhen, Shina. Ny toerana 870 metatra kianja dia zaraina ho faritra miasa ho an'ny fandraisana ara-barotra, fiandrasana ary fialam-boly, izay miala rehetra avy amin'ny faritra fitsaharana afangaro any afovoany. Ny sarin-toerana efa-joro, endrika ampiasaina ho an'ny varavarankely ao amin'ny rafitrasa klasika Shinoa, dia noraisina ho fototra fahitana mba haneho ny fahamarinana sy ny fisokafana. Ny hazo, ny hoditra, ny fitaratra ary ny fanazavana manana fatra-mafana 5500K dia ampifangaroina amin'ny sisiny mainty sy ny lokon'ny tarana-tsandry mba hamorona tontolo milamina. Ny sampan-drafitrasa dia nokasaina ho toerana fifandraisana andavanandro sy fialan-tsasatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana China Merchants Famolavolana anaty ho an'ny sampan-drafitrasa banky dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions & Packaging: 870㎡
Tags: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Research: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Duration: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang