Ocean Blue Fonosana Zava-pisotro misy Alikaola by Jingzhang Xiao and Dongyan Ruan

Ocean Blue Fonosana Zava-pisotro misy Alikaola by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2023

Ocean Blue Fonosana Zava-pisotro misy Alikaola

by Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Varahina Winner in Fonosana Category

19,862

Verified Award Winner

Verify Award Status for #142370

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ocean Blue Fonosana Zava-pisotro misy Alikaola

Ny Ocean Blue dia famolavolana fonosana ho an'ny toaka baijiu. Ny tavoahangy dia manaraka ny fitsipiky ny spiral Fibonacci, izay manome endrika mifandanja sy dinamika, mora tantanana sy sokafana. Ny ampovoany ambony dia vita amin'ny volamena mamirapiratra mampahatsiahy ny fasika amoron-dranomasina, ary ny ampovoany ambany kosa dia loko manga toy ny ranomasina. Ampiasaina ny litografia takelaka varahina, ny fanaovana "cat-eye" ary ny fisoritana mivoaka mba hanatsarana ny endriky ny velarany. Ny boaty ivelany dia vita amin'ny taratasy mavesatra maintimainty misy ao anatiny taratasy mavesatra fotsy, misy takela-panafenana malefaka ary fonony natsatra. Misy rafitra misy kaody mampifandray ny tavoahangy tsirairay, ny boaty ary ny fitoerana lehibe kokoa, mba hanampiana hiaro ny vokatra amin'ny fanaovana sandoka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ocean Blue Fonosana Zava-pisotro misy Alikaola, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ocean Blue Fonosana Zava-pisotro misy Alikaola. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ocean Blue Fonosana Zava-pisotro misy Alikaola dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensions & Packaging: 140mmx115mmx320mm，
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Design Challenge: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Research: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiration: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin