Vivo X80 Fanentanana Dokambarotra Ivelany by Output

Vivo X80 Fanentanana Dokambarotra Ivelany by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VolafotsyDokambarotra· 2023

Vivo X80 Fanentanana Dokambarotra Ivelany

by Output

Client: Output

A' Design Award Volafotsy Winner in Dokambarotra Category

561,088

Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Fanentanana Dokambarotra Ivelany

Vivo X80 dia fanentanana dokambarotra ivelany noforonina mba hampiroboroboana andiana finday maro. Tsy efijery 3D azo jerena tsy misy solomaso apetraka avo eo amin'ny trano no ampiasaina, fa efijery goavana apetraka mivantana amin'ny tany, ka afaka mijery akaiky ny mpijery. Mizara fizarana fito ny votoaty ary naseho tany Shenzhen sy Xian. Radara roa sy teknolojia fandraisana ny vatan'olombelona no manara-maso ny toerana sy ny fihetsiky ny mpanatrika, ka mihetsika mifanaraka amin'ny mpijery ny sary. Teknolojia famoahana sary amin'ny laser no ampiasaina amin'ny fampisehoana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Vivo X80 Fanentanana Dokambarotra Ivelany, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Vivo X80 Fanentanana Dokambarotra Ivelany. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Vivo X80 Fanentanana Dokambarotra Ivelany dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan