Formula Fivarotana by Hsu Ti-Pin is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2023

Formula Fivarotana

by Hsu Ti-Pin

Client: Muyi Creation

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Formula Fivarotana

Ity marika kafe fivarotana rojo ity dia mipetraka ao amin'ny trano mahaleo tena manana haavo 6,5m, ary misy faritra lehibe amin'ny varavarankely amin'ny lafiny tsirairay mba hahazoana hazavana ampy. Ny endrika mainty sy volondavenona ary fotsy tsotra nefa kanto dia nahatonga azy io ho toerana fisavana malaza rehefa vita. Ny atitany dia voaravaka endrika geometrika 3D telozoro, manaitra ny sarin'ny kafe mitete ranomandry izay manokana ny kafe.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Formula Fivarotana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Formula Fivarotana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Formula Fivarotana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
Dimensions & Packaging: The property is about 305 square meters.
Tags: Interior Design, Cafe, White tone, Wooden texture, Modern style
Production Technology: The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
Design Challenge: For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
Research: In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
Inspiration: The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
Project Duration: The project finished in 2021, in Taichung City, Taiwan.
Operation Flow: In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
Team Members: Hsu Ti-Pin
Image Credits: Liu Po-Nien